Case study Tube tire packing

Tube tire packing

The company Bohle, known by its brand name Schwalbe,  manufactures high quality bicycle tires. Its large range of products is not only meant for cyclists, who simply ride for fun, but as well for world class racers e.g. of the Gerolsteiner team. Since many years, the Gerolsteiner team has been using our products and can vouch for their high-quality.

Task:
It started with a new product. The traditional packing just couldn’t be used for it, since the tires had to be folded several times to fit in it. The newly designed and innovative product from Ralf Bohle required that the tire remained flat and would not be damaged as a result of folding it in a box. Besides, the packing should be also attractive to improve the presentation of the product and thereby its sale. To design a packing conforming to these requirements was the challenge for Ralf Bohle and his partner company Peters.

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Wellkistenfabrik
Fritz Peters GmbH & Co. KG